Godzilla & Co.

American movie marketing and Japanese movie marketing require separate approaches. Godzilla is an intrinsic Japanese institution, and as such, the latest American incarnation of their beloved kaiju has to prove itself worthy of their time. Here in the US, we like our big-budget box office smashes to drip with affected suspense and a touch of mellow drama, but across the Pacific pond, audiences want to know what kind of action is in store. Thus, MOAR MONSTARS! We finally see that Godzilla is not the only big bad on the block; it seems two other monsters are joining the apocalyptic fray. One flies (is that Rodan?) and one has a pair of red Cloverfield-esque appendages (Muto?) The glimpses are quick, so maybe we're only dealing with a single foe for Godzilla to fight, but it's looking like they're upping the ante. After all, Guillermo Del Toro's critically acclaimed but little-viewed ode-du-kaiju-homage Pacific Rim had no less than 8 gargantuan monsters (even if some were only shown in montage sequences.) Way to lay out your massive stream in the pissing contest, Gui. It was clearly his way of saying "your move, Hollywood." Well, Hollywood is finally whipping their dick out.